You're responsible for your product's success.

Your product is part of constellation of products and services that users want to streamline their work and multiply the value in their lives. Each user is the hub in a personal ecosystem of software. A significant part of your product's success comes down to how well integrated your product is with the rest of that software ecosystem. The way you integrate depends on your product strategy. But how you integrate usually comes down to a REST API. Not sure what a REST API is or why it matters? Keep reading to find out.

What is a REST API?

An Application Programming Interface (API) is an description of how two systems can communicate with each other. The REST in REST API means that the two systems communicate over the internet using the same protocol as the World Wide Web. It allows other software to create, read, update, or delete data within their own software, within set rules.

Why Does My Product Need a REST API?

If your product will be integrating with other products or services, you'll need a way for those products or services to interact with your product. That's where a REST API comes in handy. By creating a REST API for your product, you're essentially opening up your product to a whole world of possibilities.

For example, let's say you have a SaaS platform that provides companies with marketing tools. A company that uses your SaaS platform can use your REST API to automatically populate data from their CRM into your platform, saving them time and increasing the accuracy of their data.

Another example: let's say you have a social media management tool. Some of your enterprise clients want to be able to automatically post from their own repository of content based on their own criteria. To do so, they'll need your management tool to have a REST API.

The bottom line is this: if you want your product to be able to integrate with other products or services, then you need a REST API.

How Do I Create a REST API?

The first step is to define the rules that your REST API will follow. Once you've done that, you can start coding the actual API. If you're not a developer yourself, then you'll need to hire someone who is. The good news is that there are plenty of developers out there who specialize in creating APIs, so finding someone shouldn't be too difficult.


A REST API should be on your roadmap if you want your product to be able to integrate with other products or services. Creating a REST API will open up your product to a whole world of possibilities and give you the ability to tap into new markets and create new revenue streams. Keep readingto learn more about how to get started with creating a REST API foryour product!